Amazon Brand Registry A Guide to Protecting Your Brand

Amazon Brand Registry A Guide to Protecting Your Brand

This article provides an in-depth analysis of the complete Amazon Brand Registry process. From registering a seller account to activating brand tools, it offers detailed steps and important considerations to help you efficiently complete the registration. By doing so, you can gain access to the powerful brand protection tools offered by the platform, build a strong brand defense, and safeguard your rights. This guide aims to help sellers navigate the intricacies of brand registry and leverage its benefits on Amazon.

12/30/2025 Logistics Encyclopedia
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Amazon Launches Inspire to Compete in Social Shopping Market

Amazon Launches Inspire to Compete in Social Shopping Market

Amazon has launched "Inspire," officially entering the interest-based social shopping realm. This feature aims to help shoppers discover, experience, and purchase products more easily through curated photos and short videos. For sellers, Inspire presents a new traffic source and an opportunity to enhance brand influence. This article analyzes Inspire's features, participation methods, and the opportunities and challenges it presents for sellers, offering corresponding recommendations. It explores how this content-driven approach could reshape the Amazon marketplace and impact seller strategies.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Warned of Data Traps Scams in Product Selection

Amazon Sellers Warned of Data Traps Scams in Product Selection

Amazon product selection is crucial for success. This article reveals common pitfalls, such as blindly trusting data and relying on top seller lists. It emphasizes the importance of in-depth market research, avoiding intellectual property infringement, being wary of 'pig butchering' scams, and understanding the sales cycles of seasonal products. The goal is to help sellers improve their product selection success rate by highlighting key risk mitigation strategies and promoting a more holistic approach to data analysis and market understanding.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Reveal Growth Strategies and Key Product Trends

Ebay Sellers Reveal Growth Strategies and Key Product Trends

This article deeply analyzes the eBay Top 100 seller list, revealing the success secrets of top sellers, including product selection strategies, operational techniques, and service philosophies. It points out that eBay faces challenges such as sluggish growth and declining market share, but still has growth potential by focusing on specific categories and passionate buyers. The article suggests that eBay sellers should thoroughly study the list, select the right niche market, focus on product quality and service, seize opportunities, and achieve growth.

01/06/2026 Logistics Industry Insights
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Maximizing Mercado Libre Sales FBM Vs Selffulfillment

Maximizing Mercado Libre Sales FBM Vs Selffulfillment

This article provides an in-depth analysis of Mercado Libre's Overseas Warehouse (FBM) and Seller Fulfilled Shipping logistics models. It compares their advantages, disadvantages, cost structures, and applicable scenarios, while also exploring the benefits of using third-party overseas warehouses. The aim is to help sellers choose the most suitable logistics solution based on their business situation, improve operational efficiency and buyer experience, and achieve sales growth. This comparison helps sellers optimize their fulfillment strategy for the Mercado Libre platform.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon Sellers Struggle As Algorithm Change Boosts Negative Reviews

Amazon's review system has recently undergone significant changes, with negative reviews frequently appearing at the top, leading to a sharp decline in seller sales. The new algorithm places greater emphasis on recent review weighting, making it harder to manipulate ratings. Sellers should embrace compliant operations, improve product quality, diversify distribution channels, refine operations, and prioritize customer service to address these new challenges. This shift requires a proactive approach and adaptation to the updated review landscape to maintain sales and reputation on Amazon.

01/04/2026 Logistics Industry Insights
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Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Ebay Buyers Warned of Counterfeit Risks From Top Sellers

Gold-level eBay sellers are not a guaranteed source of authentic products. This article reveals the selection criteria for gold sellers and provides a practical guide to avoid pitfalls. Learn how to develop a keen eye on eBay to identify genuine products and avoid cross-border e-commerce shopping traps. Understand the nuances of eBay's seller rating system and equip yourself with the knowledge to make informed purchasing decisions, minimizing the risk of encountering counterfeit items when buying from overseas sellers.

01/04/2026 Logistics Encyclopedia
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Amazon Europe Streamlines Business Account Transfers

Amazon Europe Streamlines Business Account Transfers

Amazon's European Station Seller Central has added a new "Account Business Transfer" feature, designed to simplify the process of changing store information, particularly addressing the challenges of legal entity information updates. Sellers can more easily update their store information, but should be aware of review risks, potential fees, and information security. It is recommended to prepare materials in advance, consult with professionals, and pay attention to Amazon's subsequent updates. This new feature aims to streamline account transitions within the European marketplace.

01/04/2026 Logistics Industry Insights
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Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazon introduces the AWD (Amazon Warehousing & Distribution) program to address logistics and warehousing challenges faced by sellers. This program simplifies logistics processes and reduces storage costs through intelligent replenishment and global inventory monitoring, helping sellers achieve global business growth. The AWD program will integrate third-party logistics resources to provide comprehensive logistics solutions. More details will be revealed at Amazon's annual seller conference. The program aims to streamline the supply chain and improve efficiency for businesses operating in the global marketplace.

01/04/2026 Logistics
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Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

01/04/2026 Logistics Industry Insights
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